Traditional TVC advertising typically requires multiple stages, including creative planning, scriptwriting, storyboarding, art direction, filming, post-production, and sound design. Even producing a mere ten-second product ad can demand significant time and production costs.

AI video tools are streamlining this process into a more lightweight creative workflow: after preparing product materials, you first define the ad concept and storyboard, then generate key visuals, transform static images into dynamic shots, and finally complete editing, voiceover, music, and branding integration.

The core idea presented in this video is: starting from the product and marketing objectives, using AI to progressively handle TVC ad planning, visual generation, and final production .

What is a TVC ad?

TVC stands for Television Commercial, originally referring to television commercial advertisements, but now often used to describe branded, narrative‑driven commercial videos.

A complete TVC usually includes:

• product or brand information;

• a clearly defined target audience;

• a core messaging point;

• a consistent visual style;

• scenes showcasing product use or functionality;

• rhythmically paced shot sequencing;

• brand name, tagline, and call-to-action;

• voiceover, music, and sound effects.

AI can lower the barriers for creative proposals, scriptwriting, storyboarding, asset generation, and certain post-production tasks.

Step 1: Clarify the product and advertising goals

Before creating a TVC, you must first answer what the ad is selling and what action you want the audience to take.

It’s recommended to first organize the following information:

• Product name: the core product or service featured in the ad;

• Product category: cosmetics, food, electronics, apparel, home goods, or other types;

• Target audience: age group, interests, purchasing habits, and usage scenarios;

• Core selling point: the single advantage you most want viewers to remember;

• Advertising objective: building brand awareness, introducing new products, highlighting features, or driving purchases;

A short TVC isn’t suited to conveying too many selling points at once. Typically, you should first identify one core selling point , then select one to three supporting messages.

Step 2: Prepare product assets

Product assets determine the accuracy of how the product is depicted in the ad.

Recommended preparation:

• Clear product images with a white background;

• Front, side, and back views of the product;

• Images of packaging and accessories;

• Brand logo;

• Product name and tagline;

• Core selling point copy;

• Reference images of target scenes or styles;

• Reference for brand’s standard colors and fonts;

• A description of the product structure that you do not want AI to alter.

Please ensure that product images:

• The main subject is fully visible;

• Edges are clear;

• There is no severe obstruction;

• Colors closely resemble the actual product;

• Logos and text on packaging are clearly legible;

• Details such as reflections, transparency, or metallic textures are clearly visible.

If only one product image is provided, AI may need to infer other angles; therefore, complex packaging or special structures are better suited for uploading multiple reference images.

Step 3: Determine the advertising creative direction

The same product can adopt different TVC creative approaches.

Common directions include:

Product texture-focused

Using macro shots, lighting effects, material textures, and slow-motion sequences to showcase the product—ideal for perfumes, cosmetics, jewelry, digital products, and high-end food items.

Functional demonstration type

Directly demonstrating how the product is used and the results after use—suitable for tools, home appliances, skincare products, and functional goods.

Life-scene-based

Placing the product within real-life settings to help viewers understand when, where, and in what situations it can be used.

Emotional storytelling type

Building brand memories through character relationships, life moments, or emotional shifts—perfect for brands emphasizing companionship, growth, family, and lifestyle.

Surreal visual style

Utilizing giant objects, miniature worlds, fluids, particles, material transformations, and fantastical scenes to create striking visuals—ideal for social media campaigns and new product launches.

Once the direction is determined, ensure consistency in setting, color, lighting, camera angles, and music to avoid each shot looking like it comes from a different advertisement.

Step 4: Generate the TVC script

A TVC script needs to clearly define what happens in each time segment and the message the visuals are intended to convey.

A common short-advertising structure is as follows:

The opening of a short-form TVC is extremely important; within the first few seconds, the product, a character conflict, visual changes, or the core benefit should appear promptly.

Step Five: Break Down the Storyboard

Once the script is complete, the content must be broken down into individual shots that can be produced independently.

Each storyboard frame should ideally include:

• Shot number: for easy post-production sorting;

• Shot duration: to control the overall pacing of the ad;

• Shot type: full shot, medium shot, close-up, or macro;

• Subject: product, person, or usage scenario;

• Action: What specifically happens within the shot;

• Camera angle: Frontal, side, overhead, low-angle, or first-person;

• Camera movement: Push-in, pull-out, panning, tracking, or static;

• Lighting: Natural light, backlighting, soft lighting, or dramatic commercial lighting;

• Copy: Narration, subtitles, or tagline;

• Sound: Music, ambient sounds, and product-specific sound effects.

Do not pack too many consecutive events into a single shot. Complex actions can be broken down into several shorter shots, each created separately, then linked together through editing.

Step Six: Generate Storyboard Frames

Once the storyboard is finalized, create a key frame for each shot.

When generating key frames, ensure consistency across the following elements:

• Product appearance and packaging;

• Character identity and attire;

• Scene style;

• Lighting direction;

• Color tone;

• Aspect ratio;

• Brand personality;

• Proportional relationship between the product and characters.

In product advertising, the most important factor is product authenticity. If the generated result alters the bottle, packaging, buttons, logo, or product proportions—even if the image looks appealing—it is still unsuitable for direct commercial release.

It is recommended to prioritize screening based on:

• Accurate depiction of the main product;

• Simple composition;

• Reasonable lighting and shadows;

• Clear material textures;

• Absence of extraneous objects;

• Ease of generating subsequent motion;

• A frame with safe zones reserved for subtitles and the logo.

Step 7: Generate a video from key frames

Once the key frames are confirmed, you can generate each dynamic shot by turning still images into video.

Dynamic prompts need to be clear:

• Who is moving;

• Where it moves from and to;

• Whether the product remains stationary;

• How the camera moves;

• How long the motion lasts;

• Which elements must remain unchanged;

• What final state the scene should end in.

For example, for shots emphasizing product texture, you might simply have the camera slowly zoom in while letting highlights naturally sweep across the product’s surface. The simpler the motion, the easier it usually is to keep the product’s appearance stable.

When featuring people using the product, clearly define hand movements, product positioning, and contact methods to avoid issues like fingers penetrating the product, deformation, or sudden face swaps.

This TVC’s six‑panel prompt

Figure 1 shows the reference image of the product. Please create a set of six‑panel TVC storyboard scenes set in a home environment—clean, comfortable, and full of everyday life. Arrange the six panels according to the following logic: Panel 1: Show the water dispenser alone, highlighting its design; Panel 2: A close-up of filling the dispenser with water; Panel 3: A model reaches out to touch the product; Panel 4: The model presses the dispenser’s switch, dispensing water to brew floral tea; Panel 5: After drinking, the model displays a satisfied expression; Panel 6: The model stands next to the product, holding a cup with both hands, serving as the closing shot. Each panel follows a 9:16 vertical aspect ratio. The product, the model, and all other objects must strictly adhere to the shape, proportions, and details shown in the reference image—no deformation of any element is allowed.

TVC video prompt

Generate a 10-second home‑style TVC by arranging the six‑panel storyboard from left to right and top to bottom. Maintain strict consistency in the model, water dispenser, clothing, and home setting; ensure the product’s structure and proportions remain unchanged, and do not add any new objects. Shot 1: The water dispenser stands still, with a slow push‑in camera movement; Shot 2: Fixed camera angle for a close‑up, naturally adding water; Shot 3: The model gently caresses the product, with a slight horizontal pan; Shot 4: Fixed camera position, finger taps the switch, water flows into a glass, and floral tea slowly unfurls; Shot 5: Fixed camera position, the model naturally lifts the cup to drink, closes her eyes softly after finishing, and smiles with satisfaction; Shot 6: The model stands beside the dispenser, holding a cup with both hands and looking toward the camera, breathing lightly, followed by a slow pull‑back shot to conclude. Movements should feel natural and fluid, with realistic water flow, warm natural lighting, and an upscale, cozy home atmosphere. Camera transitions should be smooth, without subtitles, logos, or product distortion.

**Time allocation:** Shot 1 approximately 1.4 seconds, Shot 2 about 1.2 seconds, Shot 3 roughly 1.4 seconds, Shot 4 around 2.1 seconds, Shot 5 about 1.9 seconds, and Shot 6 approximately 2 seconds, totaling 10 seconds.

Summary

The core of AI‑generated TVCs isn’t producing a complete commercial directly from one long prompt, but rather breaking down the traditional production process into ideation, scriptwriting, storyboarding, key frames, dynamic shots, and post‑production packaging.

The more accurate the product information, the clearer the storyboard, and the simpler the individual shots, the higher the overall stability of the final ad typically will be.

For product advertising, while visual creativity is important, authenticity, effective articulation of selling points, and brand consistency are even more critical. Even after generation, further steps such as screening, editing, color grading, sound design, and text packaging are needed to integrate scattered AI‑created shots into a truly complete TVC advertisement.